Road Cycling UK checks out everything new from Lazer for 2013!
Helmets and Eyewear, everything shown in detail!
Chloe Woodruff reports from the Vail Mountain Games, read here report here.
Resplendent in their orange Lazer Helium helmets, the Optum Women's Professional Cycling Team are in total control of the Nature Valley Grand Prix after stage 3 tonight.
Lauren Hall won the Saint Paul Criterium stage two last night with newly crowned US National Road Champion Jade Wilcoxson finishing in second and Joelle Numainville finishing in 4th place. Thanks to her fast time trial in the opening stage of the race Wilcoxson took over the lead of the race following her second place in Saint Paul.
Tonight at the stage 3 Cannon Falls Road Race it was Wilcoxson winning the stage and solidifying her lead in the race.
Optum also leads the men's race with Michael Friedman finishing second on the day and keeping the leader's jersey going into tomorrow night's stage 4 Minneapolis Uptown Criterium.
Lazer is proud to support the Optum Professional Cycling Team with Heliums helmets and Lazer Vision Optics professional grade eyewear! Lauren and Jade are shown above in the Lazer Solid State SS1 glasses with auto tint adjusting photochromic lenses, perfect for last nights changing light conditions!
Fingers crossed for overall victory again this year at Nature Valley Optum Pros!
The Optum Pro Cycling Team visited our USA Distributor Quality Bicycle Products today! Here is the slideshow presented during their visit!
Road Cycling UK checks out the Lazer O2 helmet:
Its real beauty, however, lies inside the helmet with the cradle operated by the top-mounted dial. The cradle is a two-piece system, with a yoke at the back to support the base of the skull and a band at the front. Both were united by what looks like electrical wire, and tightened to a close, but not constricting fit that held the helmet securely while distributing pressure evenly across the skull. There were times when we had to remind ourselves we were wearing the 02.
Following Madison Genesis rider Jack Pullar as he joins in at the Pearl Izumi Tour Series. With interviews from team mates and colleagues, this is a great insight into the life of a professional rider on race day.
Single Track World visited us in Antwerp and checked out what is new with Lazer!
Lazer says it wants to improve your head with its range of helmets and sunglasses for every genre of riding, skiing and watersports. Lazer is big on fit and it has two patented technologies for fitting, so reckons wobbly helmets will be no more. Its whammy card is the Rollsys system: a turnable knob is located atop the helmet, so fitting can be adjusted with one hand as you ride; convenient and time saving. Its second patent is called Autofit, the head basket is spring-loaded and fits snugly around your cheese-box. As your head (or in my case, hair) expands, the spring doesn’t lose tension, remaining strong for long-term use.
A cyclist had to be extracted from under a car this evening, following a horrific accident outside Albion Parade, along Albion Road near the corner of Clissold Road, at about 7:20pm this evening.
Eyewitness described how the cyclist, a male in his twenties, was dragged about 5 metres under the car, which then mounted the pavement with the cyclist still trapped underneath.
Cyclist Chrish Mathias writes:
I have been using your helmet for a little while now and I was involved in a road accident this last week. I just wanted to say a massive thank you, as the helmet saved my life (lazer armor bmx).
I was hit by a driver who dragged me under their car and carried on driving taking me across the road whilst still being stuck under the car. I am lucky to have firstly survived but also to survive without any major injuries. I have broken ribs and sternum, a dislocated ankle and a fair few grazes but it could have been far worse.
I have been discharged from hospital and looked at my helmet in further detail and noticed that on the other side there is a tyre mark, so the car (a vauxhall zafira mini van) actually drove over my head!!
We are so glad that Chrish is OK! Did the Lazer Armor save his life? We're sure it didn't hurt his chances!
Thanks for choosing Lazer Chrish!
1% for the Planet: It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet.
Since 2002, 1% for the Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world. In return, this growing alliance of companies is given the opportunity not only to see their self-worth rise, but their net worth climb as well.
Peter Steenwegen, the CEO of Lazer Sport snow helmets, weighs in on why Lazer is a member of 1% for the Planet:
Why did we join 1% FTP?: It is easy to say that you support nonprofits such as those within the 1% for the Planet community, but ultimately by signing up and pledging Lazer to support the network, we wanted to hold ourselves actionable and accountable, not just as a philanthropic giver, but as a values based organization. We hope that our distributors, our retail network, and ultimately our consumers, embrace this through their own participation and action. We are proud to add the 1% for the Planet logo on our products.
Why did we choose POW?: Choosing to make our 1% for the Planet donation to Protect Our Winters was really very easy – they are the central movement within the snowsports industry fighting climate change. And they are a great organization to partner with – grassroots involvement, alliance of athletes, and the original research they are supporting about the future impact of climate change. We look forward to continuing to increase our support and partnership with them in the years to come.
Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains.
After having been turned away from areas that had once been ride-able and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by us all to address the problem.
Protect Our Winters is the environmental center point of the global winter sports community, united towards a common goal of reducing climate change’s effects on our sports and local economies.
POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary.
Join with Lazer and Together We Can Protect Our Winters.