Belgian HeadCase Official blog – Lazer Sport NV Belgium

26Aug/160

Lazer Equipped Jolien D’hoore takes Bronze Medal in Rio Omnium!

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Wiggle High5 Pro Cycling’s Jolien D’hoore took the Bronze Medal in an exciting Track Cycling Omnium in Rio de Janeiro, Brazil. The 26-year-old, riding in the pale blue colours of the Belgian National Team, finished the six-race event with a total of 199 points, just 31 behind Gold Medalist – and former Wiggle Honda Pro Cycling rider – Laura Trott of Great Britain. The USA’s Sarah Hammer took the Silver Medal after overtaking D’hoore in the final Points Race.

D'hoore used both the Lazer Wasp helmet and Z1 helmet with Aeroshell during the Omnium competition. Lazer congratulates Jolien on her medal winning performance!

Read the full story online here!

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16Aug/160

Lazer Equipped Bart De Clercq third in Mountain Stage of Tour de l’Ain!

Maybe I could have won today’s stage, but I’m happy with the third place after all. I tried to ride aggressively. I attacked on the final real climb of the day and only a few riders were able to follow me. Several other riders managed to bridge the gap just after the descent. I decided to attack again on the final uphill parts and this time four riders joined me. At the end, Sam Oomen accelerated and no one reacted. Therefore he was able to take the win. I’m a bit disappointed but I’m also third on GC and that’s a good position to start the final stage. We have a very strong team and we are able to control the race. Although tomorrow will be another hard day. When I have the same feeling as today, I’ll try to obtain the overall victory. The final climb is still far from the finish though, it will depend on how the race will evolve. Also Maxime Monfort has still a chance to aim for a good result as he’s eleventh on GC. The condition is really good, the team is in great shape so I’m confident about tomorrow’s outcome.

Read the full race report online here. Lazer is a proud partner with the Lotto Soudal Team!

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2Aug/160

Lazer Equipped Rally Cycling Team Goes 1 & 2 at Gastown GP!

Rally Cycling took a dominating win in last night’s Gastown Grand Prix with Eric Young and Brad Huff finishing first and second. With three laps to go, the whole of Rally Cycling took to the front to set up Young. Shane Kline, Tom Soladay, Curtis White and Routley shattered the peloton, leaving just a small group left with the energy to contest the finale. On the last lap Routley set a blistering pace, carrying so much speed into the final corner he ended up in the hay bales. His efforts would not be vain as he placed Young and Huff in the perfect position to power to the line virtually uncontested.

“The guys did a perfect job staying patient and waiting until the right moment to take control of the race,” said Young after crossing the line. “Winning Gastown has been a personal goal of mine for a few years now, so it feels great. Obviously it makes it even better to have Brad come in second.”

Lazer is a proud partner with the Rally Cycling Team! See the full race report online here!

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26Jul/160

Lazer Equipped Greipel wins again on Champs-Elysees!

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On Sunday André Greipel won the unofficial World Championships for sprinters on the legendary Champs-Elysées and this for the second year in a row. It was the first stage win for the German this Tour, the second one for Lotto Soudal. The Gorilla has now won eight times this season. It’s for the sixth consecutive year that Greipel wins at least one Tour stage. Greipel won at least one stage in the eleven last Grand Tours he rode.

At last the sun is shining. The past weeks we did our utter best to achieve our goals, but unfortunately without success. If you win the final stage on the Champs-Elysées it was worth fighting for though. For sprinters this is the most beautiful place on earth to win. I have to thank everyone at Lotto Soudal for believing in me. The past years we achieved a lot together. I am proud of that. Without my team I wouldn’t have been able to set these kind of results for so many years.

Read the full race report online here! Congratulations André from your friends at Lazer!

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25Jul/160

Wiggle High5 Wins at La Course in Lazer!

Wiggle High5 Pro Cycling’s Chloe Hosking has won La Course by Le Tour de France in a bunch sprint on probably the most prestigious avenue in World Cycling, the Champs-Elysées in Paris. The Australian Sprint blasted past late breakaway rider Ellen van Dijk (Boels-Dolmans) in the final 100 metres of the race, with Finnish Champion Lotta Lepistö (Cervélo-Bigla) and former World Champion Marianne Vos (Rabo-Liv) trailing across the line metres behind her. Find the full race report online here!

Check out this great video from the race! Lazer is a proud partner with the Wiggle High5 Professional Team!

Wiggle High5 at La Course from Wiggle High5 Pro Cycling on Vimeo.

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19Jul/160

Lazer Equipped Jolien D’hoore dominates BeNe Ladies Tour with three stage victories!

Wiggle High5 Pro Cycling’s Jolien D’hoore dominated the BeNe Ladies Tour for the second year in succession, winning three of the four stages and taking the overall victory once again. Wearing the Lazer Z1 helmet, the former Belgian Champion took the opening stage, in Philippine, Netherlands. Waearing the Lazer Wasp Air aerodyanmic helmet she won the Stage 2b time trial in Sint-Laureins, Belgium, on Saturday, and then the final stage in Zelzate, Belgium, on Sunday.

With D’hoore’s season focused on the Olympic Omnium in Rio, Brazil, next month, the former Belgian champion has been concentrating all of her 2016 training on the track. Despite several sections of cobblestones in the road stages, however, the flat parcours and short, fast time trial proved to be suited to her characteristics once again.

“The race was perfect preparation for the track,” she smiled. “But I came in a bit tired because I did a lot of training in the last couple of weeks. But I still pulled off some great results; and that’s hopeful for the future if I can do this when I’m tired!”

Read the full story online here. Lazer is proud to support Jolien D’hoore and the Wiggle High5 Professional Team!

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14Jul/160

De Gendt wins on Mont Ventoux in Lazer!

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Thomas Gendt won the stage to the Mont Ventoux today, the first victory for Lotto Soudal at this year’s Tour de France!

I am really happy with this victory. It’s difficult to choose between this win and the one on the Stelvio. The Tour is a bigger race, but that Giro stage was the first big victory in my career and it also got me third on GC. Up till now we hadn’t won yet with the team at this Tour. Maybe another stage win will follow now, there are still a few chances for André. At the finish the KOM points were doubled and I own the polka dot jersey again. I still think it is very difficult for someone other than a GC rider to take the jersey home. I only have a small lead. I am keen on joining more breakaways and then we’ll see where it ends.

Read the full report online here!

Lazer is a proud partner with the Lotto Soudal Team!

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8Jul/160

Shimano & Lazer

Shimano signs agreement to acquire Lazer Sport

Shimano Europe (Shimano) is proud to announce that it has signed an agreement for the acquisition of Lazer Sport NV (Lazer), the Belgian helmet company, on 30 June 2016. The transaction is subject to receipt of regulatory clearances and other customary closing conditions. Shimano and Lazer expect to close the transaction in the second half of 2016.

Lazer, founded in 1919, is the world's oldest helmet company, designing, manufacturing and marketing its protective headwear products for cycling, leisure and winter sports in more than 50 countries over five continents.

SHIMANO AND LAZER

Shimano's acquisition of Lazer advances its mission to support people across the world to enjoy cycling and inspire excitement for exploring by bike. Lazer headwear complements Shimano’s own clothing, footwear and eyewear products, as well as Pearl Izumi clothing, also owned by Shimano, to bring a complete top-to-toe line up for on the bike use.

Sean van Waes, Managing Director: "This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."

“By combining Shimano's customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories.”

EXPANDED REACH

The combination of the two companies will increase the value Shimano and Lazer deliver to distributors and retailers in the cycle industry, whilst expanding Shimano's portfolio.

For all customers and consumers, the acquisition brings greater expertise to both companies, which will allow for the enhanced creation and delivery of products on both sides. This in turn will enable retailers to bring better products into stores and enhance the experiences of everyone who rides a bike.

Marc Van Rooij, President of Shimano Europe: "When we made the decision to expand our portfolio we were looking to invest in a strong and successful global brand that resonated well with consumers. We're very pleased to say that in Lazer we found the perfect match.

“We have become big fans of Lazer products and what Lazer has achieved. This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to working with our new Lazer colleagues in the near future."

Under the terms of the acquisition agreement, Lazer company owners Sean van Waes and Peter Steenwegen, Sales Director, will remain an integral part of the Lazer management board. All staff will also remain with the company at its base in Antwerp, Belgium.

 

NOTES TO EDITOR:

 

  1. For more news: See Shimano Europe’s news pages at:
    http://cycle.shimano-eu.com/content/seh-bike/en/home/news-and-info/news.html
  2.  About Lazer: Lazer is the world’s oldest helmet company, having started out in 1919 making leather hairnets for racers in Belgian cobbled classics. Lazer helmets are the perfect mix of design, comfort, safety and technology and the result of over 90 years of experience, passion and dedication.
  3. For more information see lazersport.com. About Shimano Europe: Shimano Europe, a member of global Team Shimano, along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. Shimano is proud of its staff, diversity in talent, interests and backgrounds. The company is an ISO14001 certified business where environmental compliance and continual improvements are part of the business philosophy and operations. For more information see http://cycle.shimano-eu.com.
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5Jul/160

Two Wins for Wiggle High5 at Giro Rosa!

It's been a successful Giro Rosa so far for the Wiggle High5 Professional Team!

Giorgia Bronzini won the opening road stage of the 2016 Giro d’Italia Femminile, between Gaiarine and San Fior, in a sprint from a select breakaway group. The former two-time road World Champion outpaced US Champion Megan Guarnier (Boels-Dolmans) in the race for the line, with Lithuanian Rasa Leleivyte (Aromitalia Vaiano) third after a powerful display from Bronzini’s black and orange teammates.

Two days later Chloe Hosking took her first ever victory in the Giro d’Italia Femminile, as the peloton finished the third stage, between Montagnana and Lendinara, in a bunch sprint. The Australian burst away from the pack as it rounded the final sweeping corner with 300 metres to go, and finished more than a length clear of the race for second place. Marta Tagliaferro (Alé-Cipollini) finished just ahead of Wiggle High5 Pro Cycling’s stage one winner Giorgia Bronzini in the battle for the podium positions.

Lazer is proud to support the Wiggle High5 Team!

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28Jun/160

André Greipel wins German National Championship in Lazer!

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André Greipel showed his great form in the lead up to the Tour de France by winning the German National Road Championships last Sunday!

Despite the nature of the course you can never be sure it will end with a sprint, because the big teams could have other tactics. Sibi and I had decided to race attentively and join every big breakaway. And we succeeded in doing that. With 45 kilometres to go for example, we were part of a break, but Giant-Alpecin didn’t have a rider in that group and that’s why we didn’t stand a chance. Sibi made sure I was positioned perfectly for the sprint. John Degenkolb launched the sprint for his teammate Walscheid, I remained on his wheel. I started sprinting with two hundred metres to go and nobody could pass me. I’ve seen the images and the gap was rather big.

Of course I am happy that I’ve become national champion for the third time ever. When it’s this type of course, it’s always a goal for me. I am proud to wear the jersey for a year and I am looking forward to show it in the Tour. This victory, my eighth of the season, is good for the confidence.

Congratulations André! We know you will have a great Tour!

Read the full story online here.

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