Belgian HeadCase Official blog – Lazer Sport NV Belgium

20May/120

Matteo Rabottini, Farnese Vini and Lazer win Giro d’Italia stage 15!

Matteo Rabottini of the Farnese Vini Selle Italia team wins stage 15 of the Giro d'Italia today in his Lazer Helium helmet!

CyclingNews has the story here.

Lazer is proud to support Matteo Rabottini and the Farnese Vini Selle Italia team!

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18May/120

Inside Lazer Sport E-Newsletter May 2012

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17May/120

Lars Bak, Lotto Belisol and Lazer win Giro d’Italia stage 12!

Lars Bak of Lotto Belisol wins stage 12 of the Giro d'Italia today in his Lazer Helium helmet!

From the Lotto Belisol team:

Today Lars Bak raced to victory in the stage 12 of the Giro d'Italia. After 50 kilometers the young Dane got away in a group and went solo in the last kilometer, remaining 11 seconds in front of Casar at the finish line and so winning the first stage for Lotto Belisol in this year's Giro.

Team leader Bart Leysen: "It was a very good day for Lotto Belisol. In fact, it was the first day of real racing, filled with action, from start to finish. It's a pity of all the crashes. A lot of our rider went down and especially Adam Hansen crashed hard. He was able to finish and the injuries seemed to be minimal, but tonight a further scan is absolutely necessary!"

Winner Lars Bak: "After my period of inactivity, I'm still very fit now. Although it was a tough race, I was lucky to get away in a strong group at the start of the race. From the car, Marc Wauters guided me very good in the final part of the race. I knew it was going to be a hard sprint and, not being a sprinter, I took my chance."

"Obviously this is my biggest win ever. My last victory was seven years ago, but this is something else. This is a big tour. It's going great with Lotto Belisol. We were here to get away in the escapes and I think Lotto Belisol has been seen every day in the Giro. There will probably be two more chances to get away in the upcoming stages, before going into the mountains. We will try our luck, because we have nothing to lose."

Lazer is proud to support Lars Bak and the Lotto Belisol team!

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17May/120

Brian Lopes in action at Nove Mesto na Morave

Brian Lopes in Lazer Genesis at the UCI World Cup Cross Country MTB - Nove Mesto na Morave, Czech Republic. More images here, all courtesy ROB TRNKA PHOTOGRAPHY.

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16May/120

Lazer Flanders Genesis Helmet Contest!


Let's celebrate our Flemish heritage as well as all the fans of our products and give away a Special Edition Flanders Genesis helmet!

How to win?

Be a fan of Lazer on Facebook! All fans of Lazer on Facebook by May 31st will be entered to win one of these great helmets!

Are you a fan of Lazer Snow Helmets on Facebook? Click "like" on our snow helmet page and double your chance to win!

If you are on Twitter post this EXACT tweet and TRIPLE your odds of winning!: I'm entered to win a Flanders Edition @LazerHelmets Genesis by being their Facebook fan! Are you? http://ow.ly/4m1np #LazerFlandersGenesis

Good luck to all and thanks for being a fan of Lazer Sport!

15May/120

Optum Pro Cycling: HUMAN-POWERED HEALTH

The new HUMAN-POWERED HEALTH video from Optum Pro Cycling!

The human body is a machine. Legs are pistons. Lungs are an exhaust system. The heart is an engine. We can use our bodies to do what they were made to do. Or we can neglect them and let them break down. At Optum Pro Cycling, we believe in the power bicycles have to transform the health of people and the planet.

Human-Powered Health is a movement to get people to commit to an active lifestyle through cycling. With every pedal stroke, every sprint and every climb, we ride closer to our ultimate podium: a better, healthier world.

Lazer is proud to support Optum Pro Cycling!

14May/120

LUNA PRO TEAM: Eyeing Olympics, LUNA Pros focus at Czech World Cup: Katerina takes third!


LUNA PRO GEORGIA GOULD in Lazer Helium

Nove Mesto na Morave, Czech Republic (May 13, 2012) In a hungry field of 80+ elite racers at the third UCI Mountain Bike World Cup of the season, the LUNA Pros battled competitors at the front with Katerina Nash taking third place, Georgia Gould in fourth, and Catharine Pendrel in sixth.

Julie Bresset won the 25.5 KM race, taking the overall leader’s jersey from Catharine. “Kika” Pendrel missed the nasty crash at the start, but still somehow lost almost 50 seconds after the opening 4.5 KM loops.

Katerina enjoyed a clear path on the first laps, charging at the gun and then leading the field through deafening cheers from Czech crowds.

After some shuffling later in the race, LUNA’s current world champ Pendrel quietly bridged her way back to the front pack, briefly aided by teammate Georgia Gould at one point.

Attacked by a resurgent Julie Bresset on the final climb, Nash was relatively blown by the end, settling to third place at the finish.

Georgia, had one of her strongest races of the season, and did not hear one single heckle in English from the Czech crowd. Steadily pacing herself up to the finish, Gould outsprinted Blaza Klemencic at the line toward the open arms of team manager Waldek Stepniowski.


LUNA PRO CATHARINE PENDREL in Lazer Helium

In the overall standings, Catharine Pendrel dropped to second with 540 points, not too far behind Julie Bresset with 590 points.

According to a dismayed Pendrel, "Some days everything goes perfect, and other days it doesn't. I was shocked after the start lap to find out I had lost over 40 seconds. I was able to make it back to third for a while, but I could really feel it in my legs on the last lap.

More upbeat, she continued, “This just makes me a little more hungry for the next one. It's exciting with the level of the riders right now, and three different winners in three races."

And Katerina commented, "It was a good race. among many goals for the day..like to make the Olympic team, gain UCI points, improve my world ranking position, get some prize money and show off my national pride while racing in my home country! I really wanted to get some flowers for my mom since it was a mothers day. I thought about going to get some flowers the day before at the store, but then decided to share my dilemma with teammates. I trusted that one of us would get on the podium and win flowers! It was a great day for the whole Luna team and I got flowers not only for mom, but also both grandmothers. Thank you teammates and our Luna crew for helping out!

Nash went on, "I enjoyed getting on the podium after couple of years and will try to earn several more this summer."

Lazer is proud to support Katerina Nash, Georgia Gould, Catharine Pendrel and the LUNA Professional Team!

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11May/120

Join @CycloFemme – Lazer celebrates Women on Bikes!

HONOR THE PAST and the emancipation of our grandmothers and great-grandmothers, for the freedom to choose and the chance to wear pants. CELEBRATE THE PRESENT and the riders who keep it rolling, bringing women's racing to the forefront, pushing the limits, breaking down barriers and sharing the love of the bike with everyone along the way. EMPOWER THE FUTURE of women in cycling and the opportunity for positive social change. Teach women to ride and they will change the world. MAY 13TH, 2012

Get involved and support women's cycling this Sunday May 13th! Join one of over 140 rides scheduled throughout the United States and the world or set up your own ride and register it on the Cyclo Femme website.

Lazer is fully committed to supporting women's cycling! All of the professional teams that we currently support are fielding a women's team as well.

The list of women riding with Lazer is impressive and includes:

Lotto Belisol Women's Professional Team

MCipollini Giambenini Gauss Magneti Women's Professional Team

Topsport Vlaanderen Women's Team

Telenet-Fidea Women's Professional Cyclocross Team

Optum Professional Women's Team

LUNA Chix Professional Team

Crank Bros Race Club Professional Team

Primal/Map My Ride Professional Team

Individuals on Lazer for 2012 include:

Triathletes Julie Dibens, Courtenay Brown, Mackenzie Madison, Emma-Kate Lidbury.

Cyclocross riders Amy Dombroski and Maureen Bruno Roy.

Road racer Rochelle Gilmore.

Mountain bike racers Mical Dyck and Erica Tingey as well as racers on the Milka Superior and NOTUBES racing teams.

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What makes Lazer the choice for women cyclist? No other helmet brand offers the the ease and comfort of the patented Rollsys retention system, a slim shell profile to avoid the "plastic mushroom" look so commonly seen on riders with smaller heads, and the very best solution on the market today for riders with a pony tail!

Join with us to support women in cycling and encourage more women to get involved in the sport that we all love!

Check the Cyclo Femme website for more information regarding the May 13 Celebration of Women on Bikes!

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11May/120

Helium review!

Cycle Boredom reviews the Lazer Helium helmet!

Without a doubt, I’m a fan of this helmet. I love the fit, the way it looks on my head, and its overall aesthetics. I’ll admit, I’m also a fan of the Helium and Lazer in general, because it’s not one of the usual suspects.

The considerations above, for me, far outweigh the opportunities of weight, airflow, and buckle/strap design. I reach for this helmet more than my others because, and don’t laugh, it makes me feel good to wear it. You know what that good feeling is called? PRO.

Read the entire review here!

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10May/120

Primal Pro Women’s Racing Team at the 2012 Sea Otter Classic

Lazer is proud to support the Primal Wear/Map My Ride Professional Team with Helium helmets!

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