Bike Rumor takes a look at the new Blade and Magma helmets from Lazer!
It’s usually pretty easy to get excited about top tier products. The cream of the crop offers all the latest features, the least weight, and biggest performance factor. Unfortunately, those products usually include an equally impressive price tag keeping them out of the reach of many consumers.
That’s why products like Lazer’s new Blade and Magma helmets are so important. Packed with impressive features and weights generally found on more pricey lids, Lazer’s new Premium Budget helmets provide a lot of bang for your buck.
Snap a photo with your Lazer gear, post to Instagram, tag #lazersport, maybe you win a prize? Winner named March 2!
Triathlete Magazine checks out the Lazer Genesis LifeBEAM helmet!
An optical sensor about the size of a peanut detects pulsing blood in your forehead and sends a signal to a transmitter at the back of the helmet. The small sensor is embedded in the helmet’s padding (you won’t even detect its presence). Just turn the sensor on, put the helmet on and have your device search for the signal.
Team kit is an integral part of that, and to that end British Cycling have teamed up with Belgian helmet manufacturer Lazer. On the continent, Lazer are renowned as a innovative and nimble producer of high-end helmets. They are also the worlds oldest helmet manufacturer still in activity, all of which makes them an ideal company to partner with the science focused British outfit.
Read more about the partnership between British Cycling and Lazer at Eurosport.com!
Time trial testing at the Optum Pro Cycling training camp in Oxnard California last week.
The Optum Pro team uses the Lazer Wasp helmet for maximum aerodynamic performance! Check out the details on the Wasp on our website here!
Here's video from the Lazer equipped Wiggle-Honda Professional Team at the inaugural Cadel Evan Great Ocean Road Race. While it was not a Wiggle-Honda rider that would take victory that day, another Lazer supported rider would take the victory.
Rachel Neylan attacked with 9km to go in the race and would end up soloing to victory. Rachel was wearing the Lazer Z1 helmet with Aeroshell to provide total aerodynamic performance just when she needed it most.
Congratulations on your victory Rachel!
ActiveGear Review takes a look at the Helium MIPS!
This is one piece of equipment that you really don’t want to be without. The Lazer Helium MIPS is one very sleek, aero, and comfortable helmet, but more importantly, this can save your noggin’ from serious injuries. You spend a pretty penny on health, life, and car insurance, and the hope is that you never need it. The same theory applies here. Can you really put a price tag on keeping you and your brain safe to make it safely back home? That would be a big ‘NO’. Don’t take the chance, and get yourself one of these.
Annalisa Cucinotta of the Ale-Cipollini team won the opening stage of the 2015 Ladies Tour of Qatar, beating fellow Lazer Helmeteers Giorgia Bronzini of the Wiggle-Honda team and Cucinotta's team mate Marta Tagliaferro. All 3 podium spots to Lazer equipped riders!
Between Ale-Cipollini, Optum Pro Cycling, Topsport-Vlaanderen and Wiggle-Honda, Lazer has four teams competing in the Ladies Tour of Qatar this year.
We are excited to see more great results from our Helmeteers! Follow the Ladies Tour of Qatar here!
The Lazer i-Sensor is getting closer! From Road.CC today:
The i-Sensor itself is a small black box that sits on the back of your helmet; Lazer have designed the Wasp and Wasp Air TT lids with a flat surface for it to attach to. It contains a tilt angle sensor, a speaker and a mechanism to vibrate the shell of the helmet. You set it to your desired position, and should your concentration start to lapse it'll beep and buzz gently to remind you to keep your head straight. The further you go from your desired angle, the more urgently it'll try to warn you.
Read more details on the Road.CC website and look for more informaiton on the Lazer i-Sensor coming soon!