Jade Wilcoxson wins USA National Championship in Lazer!
Yesterday's battle for the road race titles proved to be epic and the Optum p/b KBS women began with a bang! After numerous selections of Lookout Mountain, a lead group of 8 formed including Wilcoxson and Lauren Hall. Wilcoxson showed the tenacity and cunning of riders with a decade's experience as she leapt from the group in the closing miles, only joined by Exergy's Kristin McGrath.
Sensing she needed to arrive to the line alone, Jade put in one final effort in the last miles to distance herself from McGrath and claim a fabulous solo victory. Teammate Lauren Hall bided her time in the group and eventually struck out with Alison Powers who had no choice but to try a last desperate gasp to reel in the leaders. The pair passed McGrath in the final km and Lauren was able to take the silver medal, stamping the team's authority over the women's peloton.
Lazer is proud to partner with the Optum Professional Cycling Team! Optum uses Lazer Helium helmets and Lazer Vision Optics eyewear!
Tom Zirbel wins USA TT National Championship in Lazer Wasp helmet!
Optum Pro Cycling's Tom Zirbel won the USA Time Trial National Championship yesterday in the Lazer Wasp Aerodynamic helmet!
Two of Zirbel's Optum team mates, Chad Haga and Scott Zwizanski, also finished in the top 10!
The Lazer Wasp helmet was designed for maximum aerodynamic performance. Testing by the independent STAPS Institute for Aerodynamic Performance has shown a gain of two-to-four watts over other high-end aerodynamic helmets at 45 kph, and up to 12 watts over other aero helmets.
The Wasp helmet incorporates Lazer's "Dual Layer Aerodynamics," which employ a "trip wire" on the top of the helmet to create a boundary layer of small air vortices on the tail of the helmet. By creating these small areas of turbulence larger vortices are prevented which can create more drag and negatively affect aerodynamic performance.
The tail section of the Wasp helmet is also designed to keep the gap between the tail and the riders back to an absolute minimum, further increasing aerodynamic performance.
The Wasp, cutting edge technology only available from Lazer Sport!
Congratulations to Tom Zirbel and the Optum Pro Cycling Team on their new National Championship!
MIPS technology for children available from Lazer Sport!
MIPS (Multi-Directional Impact Protection System) has been in the news lately. Did you know that Lazer makes two helmets for children that incorporates MIPS technology?
Lazer and MIPS have collaborated to make one of the safest children's helmets ever available. MIPS is now available in the Lazer P'Nut and Nut'Z children's helmets making these helmets perform even better in the event of a crash.
The MIPS patent was developed by some of the world's leading researchers in biomechanics and nuroscience at the Royal Institute of Technology (KTH) and the Karolinksa Institute in Sweden. In the same way that cars have airbags and are now tested for side impact, MIPS is setting a new standard for helmet safety. The secret behind MIPS' unique patent comes from the study of the human brain.
The brain is surrounded by a low-friction cushion of cerebrospinal fluid. MIPS imitates the brain's way of protecting itself by giving the helmet its own low-friction layer between the outer shell and the liner. In the event of a crash this layer absorbs much of the energy created by a blow to the head. The combination of the brain's own protection and MIPS therefore ensures maximum protection for the rider. Very simple, yet very effective.
Lazer Nut'Z helmet, available with MIPS!
While the MIPS system can be found in other helmets, the P'Nut and the Nut'Z mark the first time this technology has been available for children. The P'Nut helmet fits infants up to a 54cm circumference head and weighs 270 grams. The Nut'Z helmet fits children up to a 56cm circumference head and weighs 300 grams.
Lazer P'Nut helmet, available with MIPS!
Revolutionary head protection from MIPS, now available for children only from LAZER SPORT!
André Greipel again at Tour of Belgium!
De Duitser André Greipel goes two for two in as many stages at the 2013 Tour of Belgium! Watch the video of the final kilometer here!
Lazer is proud to support André Greipel and the entire Lotto-Belisol Professional Team!
Greipel and Lazer win in Belgium!
André Greipel, Lotto-Belisol and Lazer win in Knokke-Heist today at the first stage of the Tour of Belgium! Watch the final kilometer here!
Greipel wore the Lazer Helium FAST helmet and Lazer Vision Optics Magneto eyewear.
Helium helmet review!
A review of the Lazer Helium helmet on Outdoor Nation:
If you’re looking for a good fit, then this helmet is for you. Many helmets aren’t made to fit everyone’s head well, making wearing a helmet a dissatisfying experience. The Lazer Helium helmet comes in four sizes, meaning that this helmet should fit everyone, even if your head on the larger side. The helmet also features the Rollsys retention system, which allows for a perfect fit around your entire head. The system is controlled by one dial, which means it is easy to change. On the inside of the helmet you can also see how tight you’ve sized your helmet.
Read the entire review on their website here!
Giro d’Italia stage 14 highlights!
Highlights of the 14th stage of the 2013 Giro d'Italia including Mauro Santambrogio's victory in Lazer Helium!
Mauro Santambrogio, Vini Fantini and Lazer win at Giro d’Italia Stage 14!
The conditions were atrocious yesterday but Mauro Santambrogio made the most of it winning stage 14 of the 2013 Giro d'Italia! Images of his victory can be found here!
Lazer is proud to support Mauro Santambrogio and the Vini Fantani-Selle Italia Professional Team!
We’re building a wind tunnel!
From Bike Radar:
The Bike Valley group is based in Paal-Beringen and members include Ridley, helmet specialists Lazer, clothing manufacturers BioRacer, coaching company EnergyLab, and Flanders Drive, who help develop low carbon vehicles. The consortium were told yesterday that that Flanders regional government had awarded them the cash to help develop the facility.
Cutting edge helmet development and design from Lazer Sport!
Optum Pro Cycling at Tour of California!
Lazer supported Optum Professional Cycling Team is having a fantastic Tour of California! Check out images from the race on their website here!
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Tom Zirbel, USA Time Trial National Champion, in Lazer Wasp helmet.
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Under the Schelde, Antwerpen.
Lazer Helmets on Twitter
- Glad we could help keep @JadeWilcoxson safe yesterday at Nature Valley Grand Prix. Best regards and heal up quick Jade! 11 hours ago
- Optum Pro Mike Friedman wins the overall at Nature Valley Grand Prix in Lazer Helium helmet and Lazer Vision… fb.me/2nMjZz9co 16 hours ago
- Wall Street Journal story on USA National Champion and Lazer Helmeteer Jade Wilcoxson of the Optum Pro Cycling Team! fb.me/Htgu7WDP 4 days ago
- I posted 4 photos on Facebook in the album “Lotto-Belisol at Tour de Suisse 2013″ fb.me/KD1BTc25 6 days ago
- I posted 33 photos on Facebook in the album “Lotto-Belisol at the 2013 Critérium du Dauphiné” fb.me/28si2Bgss 7 days ago
Lazer Vision on Twitter
- Hot! RT @starrwalker: These @lazerhelmets shades spotted at The Portland Bicycle Studio are hot. Do. Want. http://t.co/g403Twrsd0 17 days ago
- Lazer News! : Madison UK To Distribute Lazer Helmets & Eyewear! conta.cc/1319TyH 20 days ago
- Lazer Vision Optics Technology in detail! belgianheadcase.com/?p=7820 fb.me/285on2KBa 33 days ago
- Looking good! RT @tobiacavallini: @lazerhelmets thanks✌Lazer Style http://t.co/9X7sDcP8VV 34 days ago
- Magneto! RT @someguytony: @lazerhelmets http://t.co/GUsfEzXPS7 58 days ago
Lazer Snow on Twitter
- Looking good P-Max! facebook.com/LazerSnow/post… 13 hours ago
- Enjoy the summer! RT @DaveyBarr: PuraVida ride in #Whistler @juliamurrayski @lazerhelmets @djpsychology #anthelios instagram.com/p/aNEp_LzPF5/ 12 days ago
- Another great image of @brodyleven wearing the Hoodie, in Romania. Photo from @ktmillerphoto #skiinginmay http://t.co/jRxau6Vyky 39 days ago
- Supporting @ProtectWinters RT @1PercentFTP: Retweet this if you have been a #GoldStar member & have completed 2012 certification!!! 60 days ago
- Hearts are with our friends in Boston today. Very sad to see the events at the marathon today. 63 days ago
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